Example Mission Statements

OrganizationDescriptionMission
The Nature ConservancyNon-profit environmental conservation organizationOur mission is to conserve the lands and waters on which all life depends. To achieve this, we must boldly address the biodiversity and climate crises over the next decade. By maximizing our ability to effect change between now and 2030, we can shape a brighter future for people and our planet.
StarbucksCoffee retailerTo inspire and nurture the human spirit—one person, one cup, and one neighborhood at a time.
The Aurora CenterSexual assault, relationship violence, and stalking crisis intervention and advocacy and education centerTo serve all victims/survivors/concerned people of sexual assault, relationship violence, stalking, and sexual harassment at the University of Minnesota and Augsburg University.

All staff members, volunteers, and members of the board of directors must fully understand how their individual and team efforts contribute to achieving the organization’s mission. Each project, program, and task that an organization engages in must clearly align with the organization’s stated mission, vision, and goals.

Understanding how your role or work relates can empower you to

  • Advocate for your program and its accomplishments and challenges within the broader organizational context
  • Understand the motivations of the organization’s leadership
  • Support employee motivation through shared beliefs/values
  • Understand how the organization’s policies and procedures support the vision/mission