Qualitative Methods

The goal of qualitative methods is to make meaning out of experiences to get what you wanted to know and make use of that information. The type of qualitative methods should be decided by looking at unit of analysis, is it the individual, collective discourse, or a concept? Methods like an interview, focus group, or ethnography can make meaning from different levels of perspective.

Author(s), Presenter(s): 
Mary Marczak, PH.D.
Year published or updated: 
2012