Example Mission Statements

Example Mission Statements


Examples of Actual Mission Statements




 The Nature Conservancy

Non-profit environmental conservation organization

The mission of The Nature Conservancy is to preserve the plants, animals and natural communities that represent the diversity of life on Earth by protecting the lands and waters they need to survive.


Coffee retailer

To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.

University of Arizona

Public land grant university

Discover, Educate, Serve and Inspire. The University of Arizona is a premier, public research university. Established in 1885 as the first university in the state and the state’s land grant university, the UA is building a better Arizona through access, quality and discovery.


All staff members, volunteers, and members of the Board of Directors must fully understand how their individual and team efforts contribute to achieving the organization’s mission. Each project, program, and task that an organization engages in must clearly align with the organization’s stated mission, vision, and goals.

Understanding how your role or work relates can empower you to

  • Advocate for your program and its accomplishments and challenges within the broader organizational context
  • Understand the motivations of the organization’s leadership
  • Support employee motivation through shared beliefs/values
  • Understand how the organization’s policies and procedures support the vision/mission



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