Assessing Your Target Population

Assessing your target population

As we learned in Module One, knowing your target population is critical for conducting an evaluation. Additionally, knowing your target population and their needs will help you select the right type of evaluation. The question then is how do you identify your target population?

To understand your target population and determine the appropriate design for your evaluation, consider the following:

 

  • Demographics of the area where your target population resides
  • The values and special interests of your target population
  • Education and literacy levels among your target population
  • Social and economic situations affecting your target population

  

For more information on assessing your target population, see Module One on conducting a needs assessment. To learn more about the different types of evaluation plans, read on.  

 

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