Example Mission Statements




The Nature Conservancy

Non-profit environmental conservation organization

Our mission is to conserve the land and waters on which all life depends. Our vision is a world where the diversity of life thrives and people act to conserve nature for its own sake and its ability to fulfill our needs and enrich our lives.


Coffee retailer

To inspire and nurture the human spirit—one person, one cup, and one neighborhood at a time.

The Aurora Center

Sexual assault, relationship violence, and stalking crisis intervention and advocacy and education center

To serve all victims/survivors/concerned people of sexual assault, relationship violence, and stalking at the University of Minnesota and Augsburg University.

All staff members, volunteers, and members of the board of directors must fully understand how their individual and team efforts contribute to achieving the organization’s mission. Each project, program, and task that an organization engages in must clearly align with the organization’s stated mission, vision, and goals.

Understanding how your role or work relates can empower you to

  • Advocate for your program and its accomplishments and challenges within the broader organizational context
  • Understand the motivations of the organization’s leadership
  • Support employee motivation through shared beliefs/values
  • Understand how the organization’s policies and procedures support the vision/mission